Founder guides · 5 guides
Money and runway
Burn, runway, churn and unit economics, with the numbers worked through.
Start here · 3 min read
How much runway do you need? A guide by stage
How many months of runway a startup needs at each stage, why 18 months is the usual target after raising, and what to do when you drop below six.
3 min read
Default alive vs default dead: how to check which you are
What default alive and default dead mean, how to calculate it from your revenue growth and burn, and what to do if your startup is default dead.
3 min read
How to reduce your burn rate without killing growth
A practical order for cutting startup burn rate, from unused software to payroll, plus the revenue moves that lower net burn without cutting anything.
3 min read
LTV to CAC ratio explained, with worked examples
How to calculate LTV, CAC and the LTV:CAC ratio for a SaaS business, what a good ratio is, why CAC payback often matters more, and how to improve both.
3 min read
What is a good churn rate? SaaS benchmarks and how to lower it
What counts as a good churn rate for SaaS by customer type, why monthly churn compounds, and the fixes that reduce churn fastest for small companies.
Sjo · AI executive for founders
Bring the real decision to Sjo.
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