Founder guides · 8 guides
Getting users
Where your first users and customers actually come from, channel by channel.
Start here · 3 min read
How to get your first users: a channel-by-channel guide
Where a startup's first 10, 100 and 1,000 users actually come from, how to pick the right channel for your product, and a guide to each one.
3 min read
How to find beta users for your app
Where to find beta testers for an app or SaaS before launch, how many you need, what to ask them, and how to turn beta users into your first paying customers.
3 min read
How to get your first B2B customers
A step-by-step way for founders to land their first 10 B2B customers, from defining who to sell to and finding them, to running the first sales calls and closing.
3 min read
How to get your first users from Reddit (without a ban)
How founders can use Reddit to find early users without breaking subreddit rules, with how to pick communities, what to post, and what gets you banned.
3 min read
How to launch on Product Hunt: a founder's checklist
How to prepare and run a Product Hunt launch with or without an audience, from timing and assets to launch-day steps, and what results to realistically expect.
3 min read
How to market a developer tool to developers
How to get users for a developer tool or API when developers dislike marketing, using docs, open source, technical content, communities and product-led growth.
3 min read
How to turn free users into paying customers
How to improve free-to-paid conversion for a SaaS or app, covering activation, what to put behind the paywall, upgrade prompts, trial length, and the numbers to track.
3 min read
How to use cold email to get your first customers
How to write cold emails that get replies for a startup or SaaS, from building a list to a three-email sequence with templates, deliverability and the rules to follow.
Sjo · AI executive for founders
Bring the real decision to Sjo.
Sjo learns your numbers and how you decide, checks every option against your own rules, tells you what it would do and why, and remembers what you chose.