Founder guides · 3 guides
Decisions
Pricing, hiring and the other calls that shape the company.
Start here · 3 min read
How to price your SaaS: a guide for first-time founders
How to set your first SaaS price using value, not costs or competitors, how many plans to offer, monthly vs annual, and how to tell if you're too cheap.
3 min read
How to raise prices without losing customers
When to raise your SaaS prices, how to grandfather existing customers, how much notice to give, and an email template for announcing a price increase.
3 min read
When to hire your first employee as a founder
The signs it's time to make your first hire, how to check you can afford it, contractor vs employee, and which role founders should hire first.
Sjo · AI executive for founders
Bring the real decision to Sjo.
Sjo learns your numbers and how you decide, checks every option against your own rules, tells you what it would do and why, and remembers what you chose.